Marketing

What can you do with a marketing degree from Western Michigan University’s Haworth College of Business? The possibilities are endless. 

Vital to any successful organization, marketing will give you a comprehensive understanding of core concepts and applications, preparing you for positions in a range of business-to-business and consumer goods and service companies, as well as nonprofit organizations. 

We emphasize hands-on learning, which means you will have many opportunities to engage in real-life projects, case studies and internships, which will prepare you for a variety of career areas, ranging from brand marketing, to digital marketing, to marketing research, to sports marketing, to international marketing.

Beyond the classroom

You will be encouraged to apply what you learn in the classroom by seeking a valuable internship experience with a large variety of firms located all across Michigan and the country. As a marketing student at WMU, you will also be eligible to compete for academic scholarships and have the opportunity to network and develop leadership skills through participation in student organizations such as the WMU Advertising Club, Sales and Business Marketing Association, WMU Marketing Association and the Global Business Students Association.

After you graduate

Recent WMU graduates with degrees in marketing are working as:

  • Account representatives
  • Brand managers
  • Customer service representatives
  • Digital media specialists
  • Marketing consultants
  • Research analysts
  • Retail managers
  • Sales representatives

Among the companies they work for are:

  • Apple
  • BBDO
  • Domino’s Pizza
  • Enterprise Rent-A-Car
  • Ford Motor Company
  • Greenleaf Hospitality
  • Haworth Inc.
  • Kellogg Company
  • Kraft
  • Nestle
  • Pfizer
  • Premier Yachts
  • Sherwin-Williams
  • Stryker
  • TNT Logistics
  • Whirlpool Corporation
  • Wolverine Worldwide

Career Outcomes

Where is this program offered?

  • Kalamazoo

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