If you desire to work in a public or private, profit or nonprofit organization in management, training or corporate communication, Western Michigan University's organizational communication program may be a good fit for you.
This major views the primary role of a manager to be strategic organizational communication. It also emphasizes managerial communication, which is the role of leadership, how to train employees, how to conduct an interview, and how to work with and in small groups. It is the closest to a "business" major in the School of Communication.
As an organizational communication student at WMU, you will learn organizational theory, interpersonal theory, communication research, nonverbal communication leadership, public speaking, communication ethics, gender communication, intercultural communication, public relations, interviewing and persuasion. You will also learn how to market yourself through networking, cover letters, resumes and portfolios.
Beyond the classroom
If you choose this major, you will have networking and professional development opportunities available to you through volunteering, internships, and other career-specific experiences such as contributing to the Western Herald student newspaper or WIDR radio station, or joining Phi Kappa Phi Honor Society or Lambda Pi Eta communication honor society.
After you graduate
Recent WMU graduates with degrees in organizational communication are working as:
- Sales representatives
- Social workers
- Insurance agents
- Career counselors
- Mental health professionals
Among the organizations they work for are:
- Non-profit organizations
- Radio and television stations
- Political campaigns
- Lobbying firms
Where is this program offered?