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PHillip Kunze

Adjunct Assistant Professor
Graphic Design

M.F.A. in Graphic Design, Cranbrook Academy of Art
B.F.A. in Advertising Art, Kent State University


R3104 Richmond Center
(269) 387-2502

Phil's teaching website

Philip J. Kunze is an adjunct professor of Graphic Design at Western Michigan University. His teaching work at WMU began in 1986 for a year, and has continued again from 2001 to the present. Phil's research in graphic user interface design led to his current work in developing a perceptual browser, or what he calls an understanding engine, TimeAndPlaceStories™, to automate storytelling through dynamically linking time, place, and subject tag metadata. His ideas for streaming digital media into stories evolved from his work in telling stories, over the years, with words, images, and numbers. His business, PHILIP KUNZE AZO, has been actively engaged in four initiatives during the past 15 years: Marketing Accountability; Design That Works; Images of Time and Place; and Time and Place Synchronics. His clients have included Adobe Systems Incorporated, Apple Computer, Inc., Autodesk, Inc., and Kalamazoo Institute of Arts. Phil's 25-year pharmaceutical marketing career at The Upjohn Company included positions as senior art director, senior product manager, and manager of Worldwide Conventions and Exhibits. He innovated marketing accountability methodologies for evaluating exhibits, and pioneered Rx direct-to-consumer television, radio, and print advertising.  Phil has been teaching typography and form classes here in the graphic design program. He developed and taught an experimental course, Time&place-based Media. Phil is also interested in developing courses in broader areas of graphic user interface design, and design workability.