Points of Pride

Photo of student organization group

  • Selected by the Sales Education Foundation as being in the top sales programs in the nation, the college’s sales and business marketing program has earned this designation eight times. Educational-Portal.com ranks the program #1 in the country. In addition, a team of WMU students won first place in the Russ Berrie National Sales Challenge, and senior Brian Curlett was named overall individual champion at the event.
  • The integrated supply management program is ranked #5 nationally for undergraduate education. WMU is fourth in the nation for the total number of students honored with Richter Scholarships in the past 10 years.
  • A team of nine Western Michigan University advertising and promotion students placed first in the EdVenture Partners’ Jobs for America’s Graduates Scholastic Achievement Award Challenge in Washington D.C. WMU has participated in the competition since 2005 and has placed in the top ten nationally each year.
  • The Haworth College of Business was named a top school at which to earn an MBA by The Princeton Review in 2013. The editors note, “Word of mouth plays a big part in many students’ decisions to attend Western Michigan University with great recommendations from family and friends. One student was Photo of Veeckeven referred to the school by a CEO.”
  • A team of five business students earned the Overall Champion Award and won Best Project honors at the second annual Midwest Student Information Systems Project and Case Competition.
  • Dr. Karen Lancendorfer has been elected president of the American Academy of Advertising and will serve a three-year term.
  • More than 300 first-year students participated in cleaning 5,000 headstones at Fort Custer National Cemetery for Veterans Day as part of a common service project.


Latest innovations

• A full range of student consulting in marketing is now available for clients in the business community.

• A center for integrated supply management has been launched, which will enhance delivery of leading-edge instruction. In conjunction with the center, a new initiative—Bronco Force—offers corporate clients consulting in supply chain.

• A University-wide business pitch competition that tests students’ business plans and pitching skills was launched in spring 2013.

• A new concentration is available in the MBA program—health administration.

• A communication center focused on refining the communication skills of all business students opened in fall of 2013.

• A business accelerator, WMU Starting Gate, where students can access resources to develop and grow their own businesses, was launched in fall 2013.

• The Greenleaf Trust Trading Room, a state-of-the-art trading lab, will give students valuable hands-on learning experience in financial trading and the study of market trends. The trading room is scheduled to open in 2014

Photo of student competition team

Vital Stats

  • Enrollment: 4,117 (Fall 2013)
  • 1,136 interviews conducted through the career center at the Haworth College of Business in 2013.
  • 2,774 students participated in career programs in fall semester.
  • 90.42% of students surveyed within six months of graduation reported they were actively engaged in full-time employment, continuing education, military service, part-time employment, self-employment or post-graduate internship or fellowship.