Cultivating Innovation
Learn how the Southwest Michigan Innovation Center is cultivating innovation in the life sciences industry at the Keystone breakfast in May. SMIC President and Chief Executive Officer, Dr. Robert DeWit, will discuss the growth and success of the center. Read More
Meaningful Mentorship
Gerardo Rincon, BS ’86, MS ’94, senior director of logistics innovation for the Kellogg Company, was one of several mentors who recently took time to speak with students about career readiness and the value of mentorship. The College’s advisory council and the Career Center have spearheaded several such events, which prove meaningful for both students and mentors.
Rising to the Challenge
Jenny Lorf Cederstrom, BBA ’94, is no stranger to challenge. In fact, she thrives on new challenges. The chief financial officer for the Southeastern Michigan Chapter of the American Red Cross, Cederstrom was named to Crain’s Detroit Business 40 Under 40 list in 2011. She recently participated in the College’s Professor of the Day Program where she shared her insights with students. Read More
Beta Alpha Psi Supports
Regional Meeting
WMU’s Alex DiBartolomeo and Justin Smith presented at the Beta Alpha Psi Midwest Regional Meeting in Chicago in April. The WMU Gamma Rho Chapter served as a co-sponsor of the conference. Read More
Obituaries
Dr. Carol Stamm, former professor of management and associate vice president of academic affairs, April 15.
News from the College
- Two Business Broncos drafted to NFL: John Potter, BBA '12, and Jordan White, BBA '11
- WMU Named to Presidential Honor Roll for Community Service
- Faculty Research
Holdiman Receives Adrian Trimpe Award
Congratulations to food industry executive Steve Holdiman, who was honored at the 2012 Food Marketing Conference for his support of the Food and Consumer Package Goods Marketing Program.
Business Students Work with Medical School
Experiential learning is one of the hallmarks of a Haworth College of Business education. The plans for a medical school at WMU provided a unique opportunity for a group of business students, led by Dr. Dan Farrell, professor of management. The project team evaluated options for a simulation center and presented their findings during spring 2012. Information about the project will appear in the upcoming edition of the College magazine, due out this summer. Watch for it in your mailbox.
Advertising Team Places Third in District Competition
A WMU advertising team placed third in its division in the District 6 American Advertising Federation’s National Student Advertising Competition held in Southfield, Mich. Learn how the team developed an ad campaign for Nissan North America.
Supply Chain Competition
A team of ISM students grabbed fifth place in this year's Undergraduate Supply Chain Challenge held at MSU. Joseph Cronk, Dylan Green, Dave Lipowski and Erik Markstrom also placed in the top three in two of the four categories involved in the challenge.
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Facebook and Instagram
Does this sound familiar? Two young Stanford grads put ideas into the marketplace and strike big. No, not the Google pair; this duo graduated in 2006 and 2008. After gaining some experience at Google and Microsoft, they founded Instagram. Recently, Facebook took notice of Instagram's growing membership and is now purchasing the young social media company for a whopping $1B. So, what is Instagram and why is it so valuable to Facebook?
Read more about Instagram from Dr. Betty Parker, professor of marketing
