Jim Eckert

Photo of Jim Eckert
Jim Eckert
Associate Professor of Marketing
Office: (269) 387-5799
Fax: (269) 387-5710
3248 Schneider Hall, Mail Stop 5430
Mailing address
Department of Marketing
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Ph.D., Michigan State University
B.A., Michigan State University

Dr. Jim Eckert, associate professor of marketing at Western Michigan University, teaches both marketing and sales courses. He specializes in teaching and research that deals with the challenges of creating and maintaining successful business-to-business relationships. His dissertation dealt with conflict in exchange relationships and he has been most recently researching in the area of adaptive selling. Eckert is also the founder of PartnerBuilding. Through PartnerBuilding, Eckert conducts trainings, presents seminars and executes research on the topics of negotiation, personal selling and business-to-business relationship management.