Haworth College of Business
Western Michigan University
1903 West Michigan Avenue
Kalamazoo, MI 49008-5470 USA
Geralyn Heystek is the director of the career center at the Western Michigan University's Haworth College of Business where she leads a team of two career development specialists, two employer relations coordinators, an office coordinator and a great group of student workers. The purpose of the career center is to empower students to launch successful careers through partnerships with employers, alumni, faculty, staff and registered student organizations. The advising team provides career advising, as well as classroom and RSO presentations on a variety of career topics. She works with the employer relations team to grow connections with new recruiters and organizations, developing relationships with premier partners who support the career center and all its activities, and leads the Business Externship Program, a collegiate level experiential learning opportunity for pre-business students.
Heystek is certified to administer and interpret the Myers-Briggs Type Indicator and Strong Interest Inventory assessments and has completed the Global Career Development Facilitator Certification. She is working with the academic advising office to develop an academic recovery intervention, the Phoenix Program, for pre-business students, as part of her internship in finishing her MA degree in counseling. She enjoys developing new ways to deliver career information to students, such as the career spotlights which focus on specific groups of students. Previous positions at the college for Heystek include career development specialist, academic advisor, internship coordinator and instructor in the marketing department.
Professional affiliations include National Association of Colleges and Employers, Midwest Association of College and Employers (MWACE), National Academic Advising Association (NACADA), National Career Development Association (NCDA), National Society for Experiential Education (NSEE) and American Counseling Association (ACA). Geralyn co-presented at the National NCDA conference in San Antonio, 2011, the National NACADA conference in Denver, 2011, and three regional NACADA conferences in Illinois, 2011, Ohio, 2012 and Michigan, 2013.