Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
John Idema, instructor of marketing at Western Michigan University, teaches both marketing principles and professional selling. He joined the Haworth College of Business faculty full time in 2004, having taught part-time since 1997.
In addition to his academic career, Idema has his own business selling custom packaging components to accounts throughout West Michigan, and was a floor covering sales rep and consumer products marketing manager previously.