Karen Lancendorfer

Karen Lancendorfer
Associate Professor of Marketing
Director, Advertising and Promotion Program
Office: (269) 387-5996
Fax: (269) 387-5710
3221 Schneider Hall, Mail Stop 5430
Mailing address
Department of Marketing
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Ph.D., Michigan State University
M.A., Michigan State University
B.S., Estern Michigan University

Dr. Karen M. Lancendorfer, associate professor of marketing in the Haworth College of Business at Western Michigan University, is the director of the advertising and promotion program. Her research interests focus on political advertising, corporate image and consumer behavior. Her work has been included in a number of publications including the Journal of Business Research, Harvard International Journal of Press/Politics, Journal of Information Technology, Asian Journal of Communication, International Journal of Nonprofit and Voluntary Sector Marketing, Corporate Reputation Review and the Journal of Political Marketing, as well as in conference proceedings.

Lancendorfer's teaching interests include IMC campaigns, consumer behavior, advertising and promotion, media planning and political marketing. She has taught undergraduate courses in business enterprise, marketing principles, advertising and promotion, media planning and research, consumer behavior and IMC Campaigns, as well as graduate courses in buyer behavior and advertising and promotion management. She is faculty advisor for the WMU AdClub, an AAF-affiliated student organization, as well as chapter advisor to the Gamma Tau chapter of Alpha Kappa Psi professional business fraternity. Lancendorfer is the 2011-12 recipient of the WMU Distinguished Teaching Award and the 2012 Haworth College of Business Service Award.

Prior to her academic career, Lancendorfer gained professional experience in a variety of advertising and marketing positions, spending nearly two decades with companies, including Brogan and Partners and Century 21. She is the former associate editor for the Journal of Interactive Advertising, vice president of the American Academy of Advertising and the 2014 president-elect of the American Academy of Advertising.