Ron Larson

Photo of Ron Larson
Ron Larson
Associate Professor of Marketing
Office: (269) 387-6106
Fax: (269) 387-5710
3186 Schneider Hall, Mail Stop 5430
Mailing address
Department of Marketing
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Ph.D., Purdue University
M.S., University of Minnesota
M.A., Stanford University

Dr. Ron Larson, associate professor of marketing at Western Michigan University, teaches marketing principles, sales promotion, food marketing issues and strategies, and food marketing systems. His research interests include promotion planning and evaluation, food marketing strategy, demand for convenient food and crisis management. Prior to joining WMU's faculty in 1998, Larson worked for nearly five years as a marketing researcher at Kellogg' Company and Oscar Mayer Foods. Larson also served on the faculty at North Carolina State University in the agribusiness marketing and management area and was the associate director of the Retail Food Industry Center at the University of Minnesota.