Western Michigan University
1903 W Michigan ave
Kalamazoo MI 49008-5457 USA
Dr. Kay Palan leads the Haworth College of Business, academic home to nearly 5,000 students studying in 16 majors.
Prior to joining WMU in July 2010, Palan was a faculty member at Iowa State University, first as an associate professor of marketing, then as associate dean of the college of business. During her tenure at ISU, Palan managed and coordinated both an undergraduate minor in entrepreneurial studies and a graduate certificate program in the same field.
She also undertook a number of marketing-related consulting projects with civic, nonprofit and corporate entities throughout the state. Those projects dealt with marketing strategy, market opportunity analysis, feasibility studies, communication branding strategies, marketing plan development and customer satisfaction and loyalty.
Palan also has an extensive consulting background with a variety of business firms and other organizations, including many in the health care industry.
Her professional research and presentations reflect many of those same topics as well as her expertise in the areas of gender and youth-based marketing issues. She is a member of the Editorial Review Board for Case Research Journal and serves as an ad hoc reviewer for a number of additional journals, including the Journal of Advertising, Journal of Consumer Research, Journal of Economic Psychology and the Journal of the Academy of Marketing Science. Palan’s most recent research focuses on examining teenage girls’ autonomy and competence as shoppers. A related focus area is consumer socialization--how children learn to be consumers and make consumption decisions. Her doctoral research was on decision-making in families, especially on the types of influence strategies children and parents use when making decisions together.