Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Dr. Betty Parker, professor of marketing at Western Michigan University, has taught 11 different undergraduate and graduate marketing courses, including internet marketing, media planning, customer-driven marketing management, integrated marketing communications campaigns and electronic business marketing. Her research interests include the public policy aspects of marketing communications and internet marketing. Her research has been published in academic journals such as the Journal of Advertising, the Journal of Advertising Education and the Journal of Promotion Management. She often includes working with local clients and marketing competitions in her courses. Student class projects have been awarded first place honors in three national marketing competitions.
Prior to joining WMU, Parker taught at Bradley University and the University of Missouri and held managerial positions in international marketing and corporate strategic planning.