Scott Ochander, B.B.A.'95, B.S.'96, Guest Professor in Marketing

Photo of Scott OchanderScott has 19 years of marketing and strategy development experience across small and large corporations, start-ups, non-profits and government institutions.

Throughout his career, Scott has developed, launched and managed more than 27 new brands, developed marketing programs in more than 50 countries and served in a broad range of marketing strategy, new product development, public relations and organizational leadership roles.

Scott is currently the vice president for enrollment and marketing at Manchester University. Scott is the university’s chief strategist on enrollment, marketing and retention and is also responsible for growth initiatives.

Previously, Scott served as vice president of integrated marketing and communications for Valparaiso University, where he was the university’s
 chief marketing officer and oversaw all major marketing
 and communication operations. Prior to Valpo, Scott worked on shaping corporate innovation strategies and structures for an innovation strategy consultancy and has held marketing leadership roles at Pacific Northwest National Laboratory, Battelle Memorial Institute, The Dow Chemical Company and Meredith Corporation.

Scott graduated with a B.B.A. in marketing and advertising and a B.S. in music from Western Michigan University and holds 
an MBA in marketing from Central Michigan University.