Brent Larson

Brent Larson

School of Communication

Brent Larson

2004 Alumni Academy Inductee

Brent Larson Brent is a legislative advocate for Borgess Health Alliance, continuing a communication career of nearly 25 years in health care and medical education. Brent started his career in 1979 as executive director of CFC-TV, a non-profit agency serving churches and other community organizations in Grand Rapids through cable television production and programming. In 1983, Brent decided to pursue a communication career in health care, and landed a position as the first dedicated staff person for public relations and fund development at a small rural hospital in Carson City, Michigan. He built on his health care communication experience over the next twelve years with positions in the public relations department of Bronson Healthcare Group, the parent organization of Bronson Methodist Hospital in Kalamazoo; as director of development for the Michigan State University Kalamazoo Center for Medical Studies, the area's graduate medical education campus; and in Battle Creek, Michigan as manager of public relations for Battle Creek Health System. Brent's focus changed to home health and hospice care as he returned to Kalamazoo in 1995 as community-relations manager for the Visiting Nurse Association of Southwest Michigan. In 1998, Brent gained experience in philanthropy and fundraising as a senior development officer for the Borgess Foundation. Concurrently, he learned new skills for his current role as a legislative advocate, handling government affairs on the state and national levels for Borgess' regional health care system. In 2002, Brent was selected by area professional communication colleagues to receive the Tony Griffin Golden Word Award "to recognize the exemplary practice of professional communication and to honor an individual or organization that has made a significant contribution to the field in Southwest Michigan." Brent and his wife Pamela (also a WMU graduate) have a teenage daughter, Celia, and a pre-teen son, Eric. They live in Portage.

 

School of Communication
Western Michigan University
Kalamazoo MI 49008 USA
(269) 387-3130 | (269) 387-3990 Fax
com_info@wmich.edu