Paul J. Klapproth III

Paul J. Klapproth III

School of Communication

Paul J. Klapproth III

2005 Alumni Academy Inductee

Paul J. Klapproth IIIPaul earned his BS in Mass Media at Western in 1969 and completed his MA in Mass Communication at Wayne State University in 1970. Currently he is the Director of Communications and Marketing for Kolbenschmidt Pierburg in Detroit.

At Western, Paul worked at the student radio station (WIDR) as an engineer and on-air talent, serving as the station's GM before graduating. Paul also wrote for the Western Herald and later for the Kalamazoo Gazette and worked as on-air talent at WKZO and WTPS in Kalamazoo.

In 1975 Paul joined the Engineering Society of Detroit as Director of Communications and Member Services. During his tenure there he helped establish the rebirth of the organization, where the membership tripled in size and reached its highest level in history.

In 1980 Paul joined the international public relations firm of Carl Byoir and Associates. While there he worked on or lead such projects as the Republican National Convention in Detroit; Super Bowl XVI; dedication of the Gerald Ford Library and Museum; and the introduction of Formula 1 racing - The Detroit Grand Prix. He and his team won two PRSA Silver Anvils for their efforts.

In 1985 Paul joined Campbell and Company, a specialty marketing and public relations company as Director of Communications. The agency's primary account at the time was Ford Motor Company and Paul played an important role in helping Ford revitalize its racing and related product program.

In 1989 Paul joined Siemens, an international German technical firm looking to seriously expand business in the North American market. For fifteen years, he and his team worked to grow the auto parts business ($3 billion to a $9.5 billion), and won 29 awards for their communication efforts.

In 2004 Paul left Siemens to grow another German company with a strong presence in Europe and looking to be a meaningful supplier in North America -- Kolbenschmidt Pierburg.

Paul has served on and held offices in several national and community-based organizations -- representing his companies and industries while staying involved with professional organizations that help further the communications industry. He continues to mentor young people looking to make a career out of communications. Paul and wife, Susan live on a lake in Waterford , Michigan .


School of Communication
Western Michigan University
Kalamazoo MI 49008 USA
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