DESIGNEDtoLEAD is a day-long conference that will bring national experts in leadership, from a variety of fields, to Kalamazoo to speak to and interact with a diverse group of students—fulfilling an important need for an intensive professional development opportunity in leadership for our students.

Lori Hales Senior VP of Sales, Pearson Education

For the past 20 years, Hales has worked in the education industry. She is currently the senior vice president of sales at Pearson Education the world's largest learning company. She has held every core job function in higher education, including sales, marketing and training at senior levels.

As senior vice president Hales manages a $500 million sales team that includes 180 representatives, four regional managers and 20 district sales managers for the western half of the U.S.

Hales has repeatedly outperformed expectations and goals throughout her career by building winning sales teams. Her guiding principle is that a great team is composed of talented people who are excited, motivated and encouraged to be independent leaders.

Hales is passionate about education and developing people. She has managed high-performing teams in numerous roles throughout her career. She has developed and trained hundreds of sales representatives, managers and marketing managers in the U.S. and Australia. Her team members consistently achieved their goals and many have been promoted to significant positions within the organization. She has been successful at turning around several sales and marketing teams within Pearson U.S. and internationally.

Hales was born in Detroit and graduated from the University of Michigan - Dearborn with a bachelor’s degree in finance. She has worked in Australia and currently resides in the San Francisco Bay Area. A former professional cyclist, Hales has become a devoted daily practitioner of Ashtanga yoga, which she finds helps with energy, focus and discipline.

Breakout #1: theUnwritten rules of Leadership| Secrets to Developing People & Maximizing Performance

Many companies have extensive training programs, but guidance to an aspiring leader’s
development and, ultimately, promotion, is often based on the direct relationship to a manager.
One of the responsibilities of a leader is a personal commitment to mentoring and developing their
people. In this session, we will discuss the unwritten leadership traits that will help improve your
team’s performance and success. topics that we will cover are:
o topfive leadershiphabitsto developyourteam.
o Working across organizational boundaries and management levels.
o Setting goals and expectations.
o Crucial conversations: crafting the right words at the right time.

Breakout #2: Are you an A+ Player? | Building a talent Pipeline

Hiring the right people is an essential part of leadership. In this session, we will look at sourcing
and attracting talent. thissessionwillbe helpful if you are a jobseeker ortrying to find the right
person for your team. We will discuss the essential qualities that will make a person stand out in an
interview and ultimately get hired. topics include:
o What makes a resume stand out or blend into the crowd?
o Five qualities that shout hire me!
o ABR – Always Be Recruiting
o Connect the dots: non-verbal clues that make a difference
o talent versus skills

Breakout #3: What Great Leaders Do Differently

Building your personal brand is critical to your future success. this session will cover the traits of
successful managers and creating ways to develop habits and incorporate them into your career.
Some of the topics we will discuss are:
o Creating a culture of joy.
o Selecting the right mentor.
o Measuring success and performance.
o Strength-based leadership.