DESIGNEDtoLEAD is a day-long conference that will bring national experts in leadership, from a variety of fields, to Kalamazoo to speak to and interact with a diverse group of students—fulfilling an important need for an intensive professional development opportunity in leadership for our students.

Tim Augustine Principal, Owner and Corporate Officer, Atwell Group; Author “How Hard Are You Knocking?”

Tim Augustine is an owner and corporate officer of Atwell LLC, an international land development consulting firm with offices in North America and Asia. He is a member of the firm's board of directors and leads corporate operations including strategy, international expansion, merger and acquisition integration and the implementation of global strategic marketing initiatives. He has authored multiple books focused on career development and people strategies including his most recent book titled “How Hard Are You Knocking?” which was named one of the "Best Career Business Books" by His seminars and books have been featured nationally on ABC, FOX and NBC and reviewed in USA Today, The Wall Street Journal, LA Times, The Chicago Tribune and The National Association for Campus Activities. He has made numerous radio and television appearances and has presented to more than 400 organizations throughout the U.S. He is a contributing writer to Inc. Magazine, Fast Company and on topics pertaining to the people strategies of successful organizations. Augustine earned an MBA from the Kellogg School of Management at Northwestern University and a B.A. in marketing and speech communications from Kent State University.

Breakout #1: today’s Leadership: Winning Friends & Influencing People

The art of dealingwithpeople defineswho you are as a leader and establishes yourleadership
brand. As leaders, we are challenged with motivating people, dealing with conflict and leading in a
way that drives success. In this session, we will explore the fundamental leadership traits for the 21st
century and the techniques used to deal with people and adapt to situations. We will discuss:
o the topfive leadershiptraits needed in today’s economy.
o the importance oflevel five leadership.
o Leading with Emotional Intelligence.
o the importance of being interested, not always interesting.
o Coaching skills and managing expectations.

Breakout #2: How Hard Are You Knocking? Landing a Job in a Rebounding Economy

his powerful interactive seminar is based on tim Augustine’s best-selling book “How Hard Are You
Knocking?” which was recently recognized in the “top 100 Best Career Books of All time” by Career
Magazine. Augustine will present proven strategies for differentiating yourself in a challenging
job market and landing your dream job or internship. As a business owner and former executive
recruiter, Augustine offers an insider’s perspective which will help you develop a successful job
search strategy, research potential employers, nail the interview and negotiate your starting salary.

Breakout #3: Building Your Leadership Reputation in the First 90 Days

This interactive seminar is based on Augustine’s best-selling book “How Hard Are You Knocking?”
which was recently recognized in the “top 100 Best Career Books of All time” by Career Magazine.
augustinewill explore the importance of your first 90 days of employment and theproven
strategies for differentiating yourself and building the foundation of your reputation.
the firstthree months of any newjobcouldbe the most defining moments of your career. Itis
critical that you hit the ground running and make a name for yourself. It is about understanding
how to transition into a job, build credibility and meet the expectations of your team. Augustine will
explore strategies to:
oExplore the perception of Millennials and how to manage these perceptions and expectations.
o Develop a game plan to hit the ground running two weeks before you walk in.
o Build a 90-day transitionplan focused on learning about your firm,position and howto succeed.
o Learn the art of asking questions.
oDevelop a strategy to manage up.