Writing Web Links That Work

People using screen readers may skim a page by jumping from link to link. Using "click here" for your links does not convey any useful information. Links should:

  • Be brief and meaningful.
  • Provide information, even if read out of context.
  • Explain what clicking the link offers.
  • Not deal with the mechanics of the site.
  • Not be a verb phrase.
  • Be two to five words at most.

Link examples (link shown in bold)

Bad: For more information, please email the Help Desk.
Better: For more information, please email the Help Desk.

Bad: Please click here to request car rental discount codes.
Better: Request car rental discount codes.

Bad: Follow us on Twitter here.
Better: Follow us on Twitter.

Bad: To view the CEAS building map, click here.
Better: View the CEAS building map.