Sport Management

Program description

The graduate sport management program within the Department of Human Performance and Health Education at Western Michigan University is designed to prepare students to blend general management skills with the specific demands of managing sport organizations and teams. Sport management students acquire a strong foundation in management, financial management, communication, ethics, marketing, promotion and legal aspects of sport. Specific courses in the sport management curriculum provide students with an understanding of the role of sports in society, the role of management in sports and the opportunity to apply their knowledge in sports-related internships. All courses are designed to meet or exceed national standards set forth by the North American Society for Sport Management accrediting body, and instruction will focus on both theoretical and applied knowledge.

Admission Process

Western Michigan University has an online graduate application system that allows all students (domestic and international) to submit required information into one system. General application information for the University, as well as specific requirements for individual programs, are captured into this system.

Applicants are asked to include some program-specific information for the Master of Arts in Sport Management. Applicants are encouraged to bookmark this information for quick reference while working through the graduate application process.

Apply now

Admission decisions

Once your application is complete, it will be reviewed and you will be notified by letter of the decision for admission. The graduate sport management program has rolling admissions (no established admissions deadlines).

If you have any specific questions, please contact the sport management graduate program coordinator, Dr. Geumchan Hwang.

Next Steps for Admitted Students

Many of the courses within the M.A. in Coaching Sport Performance may often be used to substitute for courses in the M.A. in Sport Management program (pending advisor approval). The courses and specific descriptions can be found in the WMU Course Catalog.

Students will complete a planned program form at their first advising session. For advising, please contact:
Dr. Geumchan Hwang.

Suggested Course Rotation

Fall First Year Title Credits
HPHE 6900 Research Methods in HPHE 3
HPHE 6600 Governance and Administration of Sport 3
HPHE 6660 Human Resource management in Sport 3
Spring First Year Title Credits
HPHE 6920 Analytical Techniques in HPHE 3
HPHE 6930 Sociocultural Aspects in Sport 3
HPHE 5610 Legal Issues in Sport 3
Summer Title Credits
HPHE 6940* Technology in HPHE
HPHE 7120
Professional Field Experience 3
Fall Second Year Title Credits
HPHE 6630 Ethics in Sport 3
HPHE 6640 Marketing & Sales in Sport 3
HPHE 7100 Research Project/Independent Study 3
Spring Second Year Title Credits
HPHE 6650 Econ & Fin Management in Sport 3
HPHE 6690 Planning & Management of Sport Facilities & Events 3
Total Credits

*HPHE 6940 is offered summer II and can be utilized to substitute for courses in the curriculum.




Internship portfolios
Starting fall 2017, portfolios (notebooks) for undergraduate and graduate internships (HPHE 4990 and HPHE 7120) must be electronic. All reports necessary for the internships are available electronically both as writable PDF or Microsoft Word at:
HPHE 4990
HPHE 7120

You may choose to compile a report (similar to a paper) and turn your internship report in as a paper, or you might choose one of the following programs. These programs are e-portfolio programs and often provide free space for a student to create a portfolio:

  1. Weebly
  2. Digication
  3. RCampus
  4. Pebblepad
  5. My E-Coach
  6. Folio Spaces
  7. Chalk and Wire
  8. Foliotek

There are plenty of user friendly e-portfolio sites available (usually free). You can use any of them. Choose one that you like and that is easy for you. As of the beginning of fall 2017, any submissions must be electronic. If you have questions, please contact Dr. Geumchan Hwang.

Internship information