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This course will discuss, through a series of case studies, the operational characteristics of startup companies. Topics covered include SWOT analysis, market research, product concept and design, rick analysis for innovative products, with emphasis on product development strategies for new designs and distribution alternatives.
Prerequisites & Corequisites: Prerequisite: IME 2010
Credits: 3 hours
Lecture Hours - Laboratory Hours: (3 - 0)
Course Objectives |
ABET-EAC Outcomes2 |
Performance Criteria Measured1 |
|
|---|---|---|---|
Define an opportunity, design solutions, and compare alternatives to meet opportunity requirements |
a, c, e, l | C2: Creates product designs using appropriate engineering design tools. |
|
Critically analyze, evaluate, and improve a product using appropriate knowledge of engineering materials and principles |
a, e, k, l | L2: Identifies customer needs and performance criteria. |
|
Demonstrate good oral, written, and graphical communication |
g | G2: Conveys technical information effectively. |
|
Understand the professional, societal, and global impact of engineering design activities |
h | H2: Applies knowledge that considers professional, societal, and/or global impact. |
Performance Criteria1: IME performance criteria may be found at http://www.wmich.edu/ime/performance-criteria.html
ABET-EAC Outcomes2: Outcomes may be found at http://www.abet.org/
*results tracked in ABET course notebooks
Product Design & Development, 4th edition; Ulrich and Eppinger; McGraw-Hill, 2008.
ISBN: 978-0-07-3101-42-2
Tycho Fredericks
Western Michigan University
E-223 Parkview Campus
Kalamazoo, Michigan 49008-5336
Phone: 276-3360
Email: tycho.fredericks@wmich.edu
Revision Date: Summer 2011