MKTG 4720 Media Planning Subject Guide
Article Databases
4 resources available
- Restricted to WMU users 
- Open Access
An index of over 1,800 publications with abstracts, and full text from over 700 of these titles, selected from newspapers, trade publications, and journals on business including, for example, administration, economics, computers, finance, human resources, management, and marketing. Full-text of Wall Street Journal articles available from 1984. Otherwise coverage is from 1971 to the present with some older material available. Updated daily.
Indexes thousands of domestic and foreign newspapers, as well as journals, and other publications in News, Business company reports and articles, Legal Research, Medical and Reference. The legal research category includes law reviews, law news, federal and state laws and cases. Mostly full text. Includes Hoover's full text. Coverage dates vary.
Indexes popular magazines, scholarly journals, newspapers and trade publications in a wide range of subject areas, including business, education, humanities, social sciences, and sciences. Full-text available for over 2,500 journals. Coverage from 1971.
Trade and Industry is no longer a separate database. It is included in ABI/Inform Complete. Contains business periodicals and newsletters with a trade or industry focus providing users with industry news, product and competitive information, marketing trends, and more. Coverage: 1971 to date.