MKTG 4720 Media Planning Subject Guide
Marketing Strategies
4 resources available
- Restricted to WMU users 
- Open Access
Encyclopedia of Major Marketing Campaigns
Profiles of 500 marketing campaigns from the twentieth century, this book provides background information, strategy, and outcomes of notable print, radio, and television efforts. Arranged by company name. The link will take you to "Basic Search," click on the plus sign next to "Business," then select your title to access the e-book.
Encylopedia of Consumer Brands
HF 5415.3 .E527 1994 (Reference)
Profiles approximately 600 "of the most popular brands in America." Essays include brief history of product or brand and information concerning sales, market share and major competitors. Includes listings of "Sources for additional information" at the end of every issue.
International Directory of Company Histories Online
This multi-volume directory is available as part of the Gale Virtual Reference Library and consists of over 8,500 historical profiles of the world's largest and most influential companies. Included is a list of subsidiary companies, and sources for further reading. The link will take you to "Basic
Search," click on the plus sign next to "Business," then select your
title to access the e-book. HD 2721 .I58x (Reference Collection) vol. 1-92
Major Marketing Campaigns Annual
HF 5837 .M34x 1999 (Reference)
This volume provides excellent coverage of advertising campaigns, describing the target markets, background, strategy, etc. for each campaign.