MKTG 4720 Media Planning Subject Guide

Media Budget

 

2 resources available
restricted - Restricted to WMU users open access - Open Access

Advertising Ratios and Budgets

HF 5801 .A3465x (Reference)
Provides advertising budgeting information of major corporations. This information is gathered from government filings and published financial reports.

Standard Directory of Advertising Advertisers

HF 5805 .S7 2008 (Reference Desk Collection)
Provides advertising expenditures on companies that spend a minimum of $200,000 on national and regional advertising. Information includes approximate advertising expenditures, media used, and the advertising agency employed.

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Last updated: March 2011