• Photo of students in accelerator


Are you a creative, driven individual interested in building or managing your own business? The entrepreneurship major at Western Michigan University may be right for you! You’ll learn to identify entrepreneurial opportunities and build a viable business through developing capabilities in idea generation, opportunity recognition, resource acquisition and financial management.

The entrepreneurship major is designed to combine in-class education with hands-on experiential learning. There are several ways to develop your own business while pursuing your degree by participating in the many entrepreneurship activities offered, including the student business accelerator and the annual business pitch competition.

Whether you’re an aspiring entrepreneur or interested in working for a small business, the entrepreneurship major will arm you with the skills vital for success.

experiential learning

Students are encouraged to develop their ideas and attend or compete at premier entrepreneurial and innovation events. In addition, WMU offers:

  • Starting Gate, the student business accelerator
  • PITCH, a business pitch competition
  • Entrepreneur Club, a student-led organization
  • Entrepreneurship Forum, a monthly community event

entrepreneurship MAJOR coursework

Major coursework

  • MGMT 2140—Exploring Entrepreneurship
  • MGMT 3340—Business Model Design
  • MKTG 3340—Entrepreneurial Marketing
  • MKTG 3600—Professional Selling
  • FIN 3350—Small Business Finance
  • MGMT 4140—Building the Business
  • FIN 3360—Funding New and Growing Ventures

9 elective credit hours from one of the following tracks:

  • Entrepreneurship-focused Track
  • Business Information Systems Tracks
    • Information Systems
    • eBusiness
    • Business Intelligence and Data Analytics
    • Networking and Information Assurance Focus
  • Finance
  • Management
  • Marketing

One capstone course required:

MGMT 3140—Small Business Management

MGMT 4340—Family Business Management

MGMT 4380—Entrepreneurship Practicum

For more information on course requirements go to the WMU catalog.


The Haworth College of Business is named after noted entrepreneur G.W. Haworth. He dreamed of starting a business and turned his talent into a successful global company with a track record for innovation and integrity.

YOU can do the same and add value to the economy and your community. Our major prepares you to:

  • Start your own company;
  • Work in a small business; or
  • Contribute an entrepreneurial mindset to an existing company.

Your future as an entrepreneur is wide open; you create your future!


Students with questions or concerns related to their coursework, or who seek career advising should contact the faculty member listed below:

Dr. Laurel Ofstein
Office: 3341 Schneider | (269) 387-5417
Email Laurel Ofstein