Marketing

  • Photo of professor and student at Business Bash.
  • Photo of student registering for event.
  • Photo of competition team.

Thinking about majoring in marketing? We have a variety of programs to suit your needs.

Western Michigan University's Department of Marketing is one of the largest such programs in the nation. It offers students a choice of five majors and also offers minors in advertising and promotion and marketing.  The marketing faculty bring many years of practical experience  to the classroom and maintain close ties with industry through their applied research and consulting. Thinking about majoring in marketing? We have a variety of programs to suit your needs.

Find out what WMU will mean to you. Schedule a customized visit.

Schedule a visit

Come for a half-day visit—a great way to see what it’s really like to be a business Bronco at Western Michigan University with our Grab The Reins program!

This program partners you with current Haworth College of Business students at the top of their programs. Classes, life in the residence halls, student organizations, internships, networking, social events—just ask!