Food and Consumer Package Goods Marketing
Thinking about a major in Food and Consumer Package Goods Marketing? Learn more about the requirements for a BBA by contacting a faculty advisor, reviewing the program catalog or exploring information from the career center.
What can I expect from an Food and CPG Marketing major?
- Unique course offerings: In addition to courses in sales, category management, marketing, strategy and logistics, food and CPG students participate in business tours, internships, classroom interactions with key industry executives and our annual Food Marketing Conference. Students can also participate in regional and national conferences and conventions.
- Internships: Required
- Industry Tour: The Food & CPG marketing students not only receive a highly focused and quality education, but the required internship component in the major allows them to apply classroom learning in a real-world setting.
- Job Placement: WMU Food & CPG marketing students enjoy nearly a 100 percent placement record upon graduation. Many alumni hold high-level executive positions with leading firms.
- Scholarships: Thanks to generous industry support the Food & CPG marketing program provides annual scholarship opportunities of nearly $100,000. Additional forms of financial assistance are also available to Food & CPG marketing students
Review the requirements for the food and CPG marketing major in the WMU catalog.
Check out additional resources from The Career Center about the food and CPG marketing
Which student organizations should I join?
Food Marketing Association: Western Michigan University's Food Marketing Association facilitates interaction between food industry company representatives and students, and also provides opportunities for networking among members. By focusing on the long-term goals of business students and the needs of employers, the Food Marketing Association strives to create community and opportunities for student success. FMA sponsors several guest speakers, seminars, and industry tours throughout the academic year. The topics covered include industry trends, technology, career opportunities and possible career paths.
Sigma Phi Omega: Sigma Phi Omega is a professional business fraternity dedicated to establishing relationships between our members and the food & consumer packaged goods industries. The members of Sigma Phi Omega form a brotherhood of over fifty active members and alumni to promote professional development and lasting friendships. Because Sigma Phi Omega is a brother hood, its members value the importance of honesty, sincerity, and humility. These attributes are developed during the membership process and are shown throughout the fraternity by leadership and cooperation among its officers and members.
- Assists with the organization of the food marketing conference
- Participates in the Executives on Campus speaker program
- Volunteers with The Boys and Girls Club, Adapt-a-Highway and Habitat for Humanity
Other marketing related organizations that also may be of interest to students.
What can I expect from a food marketing career?
Food & CPG marketing graduates engage provide variedl functions to achieve organizational success—decision-making.
- Sales and Marketing provides a challenging career in a fast-paced industry: sales, product development, category development, brand and product management, territory sales and key account management.
- Wholesaling and Distribution literally places you in the middle of all the action: procurement, category management, supply chain management, logistics planning, specialty channel management, merchandising, marketing, retail
- Marketing Information Technology
- Retail Management offers rewarding opportunities for advancement in a highly innovative industry.
Check out additional resources from The Career Center about food & CPG marketing careers.
Transfer Student Information
Students thinking about transferring to the Haworth College of Business should review the transfer guides for their community college and contact an academic advisor.