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Sports Marketing Specialization

The sports marketing specialization at Western Michigan University's Haworth College of Business provides students with a unique understanding of the business side of the sports industry, helping prepare students for a dynamic career in the fast-growing field of sports marketing. The specialization combines the objectives, strategies and tactics of sports marketing with experiential learning opportunities outside the classroom.

The required courses fro the sports marketing specialization include the following:

Instructor approval is required for these courses. Non-marketing majors may apply and will be given consideration based on availability.

Request approval to enroll

Contact John Weitzel, instructor of marketing, for more information, at or (269) 387-5532.