Robert L. Harrison, Assistant Professor of Marketing
PhD: University of Nebraska-Lincoln
MBA: Western Michigan University
BA: Western Michigan University
Dr. Robert Harrison's research interests fall under the umbrella of consumer culture theory and include family decision-making, transformative consumer research, experiential shopping and organizational rituals. He has made numerous presentations at national academic conferences and his work is published, or forthcoming, in theJournal of Business Research, Journal of Advertising, Journal of Macromarketing, Marketing Theory, Journal of Historical Research in Marketing, Qualitative Market Research, Academy of Marketing Science Review and Preventive Medicine.
Harrison's primary teaching interests include consumer behavior and principles of marketing. He is a member of the Association of Consumer Research and the American Marketing Association. Before pursuing his academic career, Harrison worked as a news reporter for the Kalamazoo Gazette.