Kelley O'Reilly, Assistant Professor of Marketing
PhD: Utah State University
MBA: Western Washington University
BS: Western Washington University
Office: 3141 Schneider Hall
Phone: (269) 387-5423
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Professor Kelley O'Reilly teaches both marketing and sales courses. Her scholarly interests include retail, entrepreneurship, and franchising with a focus on small and medium-sized enterprises (SMEs), where rapid (and often haphazard) innovation occurs. Dr. O'Reilly's dissertation research provides a framework for diagnosing customer-company interactions and for designing protocols for effective sales and service programs within the sales and retail domains. Her work has been published in journals such as Journal of Research in Marketing and Entrepreneurship, International Journal of Electronic Business Research, Qualitative Market Research, Information Resources Management Journal, and Journal of Information Technology Case and Application Research.
In addition, Dr. O'Reilly has more than twenty years of experience in retail and service franchise businesses, and she has held executive-level positions at Fortune 100 corporations, including Senior Vice President of Strategy & Brand Development, Vice President of Sales & Marketing, and Vice President of Advertising. In these roles, she managed the sales, marketing, new product development, purchasing, advertising, training, and retail management functions with full P&L responsibility. Dr. O'Reilly is a Certified Franchise Executive with the International Franchise Association and is a champion of small business owners and entrepreneurs.