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Robert Reck

Robert Reck, Professor of Marketing (Marketing), Professor of Marketing (Integrated Supply Management)

Education 
PhD: Michigan State University 
MBA: Michigan State University 
BBA: Western Michigan University

Contact 
Office: 3222 Schneider Hall
Phone: (269) 387-6107
Email Robert Reck


Dr. Robert Reck's primary teaching interests are in the areas of marketing and integrated supply management. Reck was a major force in the design and development of the Integrated Supply Management major at Western Michigan University. Reck's research interests are in the area of improving purchasing/materials management performance within business organizations. Reck has conducted numerous research projects aimed at improving purchasing/materials strategies and performance. He has published articles in the International Journal of Purchasing and Materials Management, the Journal of Ambulatory Care, and numerous conference proceedings.

He is the co-recipient of a grant from the National Consortium for Technology in Business to create a computer simulation which will integrate product design, quality engineering, procurement, and materials planning and control to help develop team-building and decision-making skills among business and engineering students. Reck's current research includes the role of conflict resolution in buyer/seller relationships; education, training and development of supply managers; and materials supply's contribution to the competitive advantage.

Prior to joining the faculty at the University in 1986, Reck was at Arizona State University and worked in private industry as an accountant and information system analyst.