Alhassan Abdul-Muhmin, Associate Professor of Marketing
PhD: Norwegian School of Economics & Bus. Admin.
MIB: Norwegian School of Economics & Bus. Admin.
BBA: University of Ghana
Office: 3262 Schneider Hall
Phone: (269) 387-5269
Email Alhassan Abdul-Muhmin
Dr. Alhassan Gariba Abdul-Muhmin’s primary teaching interests are in Marketing Research and Strategic Marketing. He has over 18 years’ experience teaching these and other marketing courses (Marketing Principles, Consumer Behavior, Advertising & Sales Promotion, Services Marketing, and Retail Management) at both graduate and undergraduate levels. He has previously taught at the Norwegian School of Economics and Business Administration, Bergen, Norway and at King Fahd University of Petroleum & Minerals, Dhahran, where he regularly taught Strategic Marketing in the Executive MBA program. His teaching experience also includes teaching in short courses and training programs in strategic marketing, brand management, and sales management to participants from industry. He regularly taught the ‘Managing Customer and Supplier Relationships’ module of APICS Certified Supply Chain Professionals (CSCP) certification examinations to candidates from the Supply Management Organization of Aramco, a leading oil company. He has previously consulted for companies in industries, such as dairy, large diameter pipes for oil and gas transportation, construction, and building materials retailing, among others.
Abdul-Muhmin’s research interests are in consumer decision making, customer satisfaction, relationship marketing, and customer relationship management. His research has been published in the Journal of Business Research, Journal of Consumer Psychology, Journal of Business and Industrial Marketing, Journal of Global Marketing, Research in Consumer Behavior, Journal of Education for Business, Business & Professional Ethics Journal, International Journal of Retail & Distribution Management, Journal of International Consumer Marketing, and International Journal of Consumer Studies. He has also presented papers in international scientific conferences, including the annual educators’ conference of the American Marketing Association.