Steve Newell, Professor of Marketing (Marketing), Advisor, International Business Minor (Global Business Center)
PhD: Florida State University
MBA: Indiana University
BA: Michigan State University
Office: 3184 Schneider Hall
Phone: (269) 387-6166
Email Steve Newell
His research interests include Superbowl advertising, corporate credibility, and environmental marketing. His articles have appeared in numerous journals including Journal of Advertising, Journal of Consumer Affairs, Psychology & Marketing, Industrial Marketing Management, Journal of Marketing Theory and Practice, Journal of Marketing Communications, Journal of Business Research, and the Journal of Marketing Education, as well as articles in conference proceedings.
Prior to joining the faculty at WMU, he taught at Bowling Green State University as an assistant and associate professor for nine years.
Before pursuing his studies, Newell worked as a sales representative for a consumer goods company and sales manager for an environmental consulting firm.