WMU racks up four Educational Advertising Awards

by Cheryl Roland
| WMU News
Photo of print pieces that received awards.

The University Brand Book, Visual Identity Guide and letterhead for the Office of Admissions were recognized.

KALAMAZOO, Mich.—Western Michigan University has added to its growing collection of prestigious awards for marketing and design.

WMU's Office of University Relations racked up four awards in the 32nd annual Education Advertising Awards competition, the largest and oldest competition for marketing and advertising in the higher education industry.

More than 2,250 entries were received from around the globe in 33 categories that covered a broad array of materials and activities created for everything from print, radio, and television to social media and digital advertising.

In the internal publication category, WMU brought home a gold award for its Brand Book and a merit award for its Visual Identity Program booklet. The University's Strike Gold television spot earned a bronze award in the single TV-spot category, while its Admissions Letterhead project picked up a silver award in the logo/letterhead category.

"These awards demonstrate not only the incredible talent we have at WMU, but also our strong standing among our competitors," says Greg Rosine, WMU vice president for government affairs and university relations.

The Education Advertising Awards program is sponsored by the Higher Education Marketing Report. It accepts submissions from colleges and universities as well as secondary schools, giving educational institutions an exclusive opportunity to learn how their projects and campaigns stack up against one another.

Entries are categorized by size and type of submitting institution and judged on creativity, marketing execution and message impact. The national panel of judges is comprised of higher education marketers, advertising creative directors, marketing and advertising professionals, and the Higher Education Marketing Report Editorial Board.

"We're extraordinarily proud of this recognition," says Christopher Hunt, director of marketing communication, who oversaw development of the Brand Book and the University's "Gold" campaign. "We've worked hard to involve the entire campus community to develop materials that truly reflect the Western Michigan University identity. "

For the complete list of this year's award winners, visit educationaladvertisingawards.com and click Winners List.

For more WMU news, arts and events, visit wmich.edu/news.