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Business Administration (BBA)

WMU's Bachelor of Business Administration program is designed to provide students with a well-rounded, educational experience that blends the theoretical and the practical. The reputation of the WMU Haworth College of Business rests on the professional success of program graduates, many of whom are leaders in west Michigan companies. The Haworth College of Business has also been accredited by the Association to Advance Collegiate Schools of Business (AACSB) for more than 25 years.

Program Benefits

Graduates of this program will be able to:

• Understand essential business knowledge
• Make effective business decisions
• Communicate efficiently
• Understand and apply global business knowledge and diverse perspectives
• Demonstrate effective teamwork and leadership
• Demonstrate an understanding of business operations and product and process technology
• Understand and use computer-based information and systems and infrastructures
• Practice standards of ethical and professional behavior