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Greta Lorr

Nora Berrah

Transfer student finds she’s a super saleswoman

A funny thing happened on the way to Greta Lorr earning a marketing degree.

She found she is super at sales.

Lorr, who is a December 2013 WMU graduate, cleaned up at recent nationwide competitions, making her the most decorated student in the Sales and Business Marketing Program’s illustrious history.

She and another student placed second in the 2013 State Farm Marketing and Sales Competition at the University of Central Missouri, winning more the $10,000 in scholarships. Lorr also placed second in the sales role-play category. A year ago, she and a fellow student took second in the National Sales Challenge at William Patterson University, where Lorr also came in first in the speed-selling category.

Lorr’s success has already landed her a job at Chicago-based MSDSonline. And it all goes back to when the Jackson Community College student transferred to WMU and was encouraged to join a student organization, the Sales and Business Marketing Association. A semester later, she ran for a leadership position and became an SBM major.

“There’s always the money motivator,” Lorr says of her decision to enter the sales realm. “But more than that, once you make a sale, you get an adrenalin rush that I’ve never felt anywhere else.”

Lorr credits WMU faculty and the Haworth College of Business with helping her make a smooth transition from JCC and into sales.

“The Haworth College of Business was very welcoming from the moment I got here,” she says. “And the professors in the Sales and Business Marketing Program are who I have to thank the most for my success over the past two years.”