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Shelley Aurand
Shelley Aurand
Loren Battley
Loren Battley
Bonnie Jo Campbell
Bonnie Jo Campbell
Jolica Dias
Jolica Dias
Hanna Downs
Hanna Downs
Jacqueline Eng
Jacqueline Eng
Chris Harris
Chris Harris
Hal Jenson
Hal Jenson
Greta Lorr
Greta Lorr
Melinda Moustakis
Melinda Moustakis
Dan Panozzo
Dan Panozzo
Clifford Pulley III
Clifford Pulley III
Sara Simic
Sara Simic
Sam Striker
Sam Striker
Cameron Tew
Cameron Tew
Shelbi Lynn Tierney
Shelbi Lynn Tierney
Stephen Wolfinbarger
Stephen Wolfinbarger
Mingyuan Yang
Mingyuan Yang

Sara Simic

Cameron Tew

Growing Stryker profits by design

Designing a tool to help the Stryker Instruments sales force close deals across the nation and overseas was not at the front of Sara Simic’s mind when the dual business major enrolled at WMU.

But after landing a coveted internship at the medical equipment giant, Simic was charged with doing just that. The result is a website and mobile app that is being used by the company’s 150 sales representatives to boost sales in the company’s neuro, spine, ears, nose and throat division.

What started as sketches on paper grew into a one-stop shop where sales reps can search for a brochure, look up information, create a presentation kit earmarked for a given client or brush up on anatomy or clinical knowledge. The Lake Orion, Mich., senior unveiled her creation at the company’s national sales meeting in Scottsdale Ariz.

Simic, who graduates in spring 2014 with bachelor’s degrees in food and consumer package goods marketing and integrated supply management, says her WMU education helped her make the most of her internship opportunity.

“My business classes have really helped me develop in a variety of ways,” Simic says. “My classes have taught me how to communicate well in order to obtain reliable information, which was huge in making this tool successful.”

Simic worked loosely with Chicago-based software company SAVO to design her Stryker sales tool from scratch. But her WMU training served her well.

“The knowledge I gained from my computer information systems classes helped me become more efficient when it came to technology and the implementation process,” she says.