Western Michigan University's Office of University Relations is responsible for a wide variety of print and electronic media and for establishing Universitywide standards and guidelines for all internal and external communication.

Among our areas of professional expertise and responsibilities are:

  • Advertising
  • Electronic communication
  • Graphic design
  • Marketing
  • Media relations
  • News services
  • Photography
  • Print communication
  • Public relations

University relations serves as the primary source for the dissemination of University news to campus outlets as well as local, state and national media. We are responsible for the University’s Web presence and other electronic communications, and our office produces WMU Magazine and other major print publications, such as admissions and marketing materials.

We also are responsible for all WMU communication, both internal and external, in the event of a University closing or campus emergency.

Visual Identity Program

This Visual Identity Program is designed to be flexible enough to meet the needs of Western Michigan University and its multiple audiences, while creating a strong brand presence for the University in the higher education marketplace. The campus community’s enthusiastic application of these guidelines is integral to building public awareness of the University’s prestige and support of its mission.

Visual Identity Program download