University Logo
The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most recognizable element of our visual identity and is visible across nearly every point of engagement with our University, nationally and internationally. It should always be consistent in our communication.
The brand mark (the W within the circle) and the word mark (the University name) were carefully rendered and must not be reset with any other font. This mark should be used in all University communication.
The brand mark should appear with the word mark and are only separated in rare circumstances.
- The W should always remain in the circle.
- No graphics are permitted inside the W or the circle.
- The word mark must not be reset with any other font.
- Please contact the Office of Marketing and Strategic Communications for approval to use the brand mark without the word mark.
University logo configurations
The WMU logo exists in three configurations—primary, stacked and horizontal. These configurations of the logo were developed to accommodate any size or spacing issues.
The brand mark should appear with the word mark and are only separated in rare circumstances.
Please contact the Office of Marketing and Strategic Communications for approval to use the brand mark without the word mark.
Primary
The primary configuration sets the typography on three lines, with the brand mark on the left.
This configuration should always be your first choice.
Coated CMYK
Uncoated CMYK
Digital PNG
Spot Coated
Spot Uncoated
Stacked
The stacked configuration sets the typography on three lines, with the circle W icon visually centered above the type block. This is best suited for spaces that have a vertical orientation.
Coated CMYK
Uncoated CMYK
Digital PNG
Spot Coated
Spot Uncoated
Long Horizontal
The long horizontal configuration sets the typography on a single line, with the brand mark on the left. This version is best-suited for websites, media and presentation templates, and should be used exclusively for applications that are long and narrow or require the brand mark to be less than 1” in height.
