Stationery

All Western Michigan University letterhead, envelopes and business cards should be ordered through the Purchasing website

A coordinated system of stationery is important to presenting the University’s brand identity clearly and consistently. Letterhead, envelopes and business cards often serve as the first graphic representation of the University to a variety of audiences. By using the standardized formats available, every college, school, department and unit can show its proper affiliation to the University. There are two approved formats.

Business cards

Personalized business cards 

The approved format for personalized business cards includes the University seal signature or promotional mark signature in two colors at the top, followed by the individual’s name in bold type and his or her title and college, school, department and/or unit name in smaller type. Thereafter a space, the address, phones, fax, e-mail and Web address appear in smaller type. GPS coordinates also may be used when available.

Office business cards 

Generic business cards may be created when a unit wants to display general unit information without including the name of an individual.

Minimum information must include:

  • University seal signature or promotional mark signature
  • Unit name
  • Unit room and building location
  • Unit telephone

Letterhead

Standard letterhead size is 8.5” x 11.”  The approved format includes:

  • University seal signature or promotional mark signature
  • College, school, department, and/or unit name in the upper right corner
  • Mailing address, phone, fax, e-mail and web information in the lower right corner
  • A campus site location (room number and building where the office is located)

A single-color (black ink) letterhead also is available for use with special mailings of large-quantity orders.

Letterhead formatting

The proper formatting of letters prepared on University letterhead has the left-hand margin of a text aligned with the center of the tree in the University seal, or the left of the W on promotional mark letterhead. The right edge of the letter’s text should not extend beyond the right end of the rule at the top. 

Electronic letterhead templates

Individual units should not attempt to produce their stationery products. For units that want to produce black and white stationery on a desktop printer, customized electronic templates in Microsoft Word can be provided by the Office of University Relations.

Envelopes

Two standard size envelopes are available: 

  • No. 10 (9.5” wide x 4.125” high) and 
  • No. 7 3/4 (7.5” wide x 3.875” high)

Consistent application of the University seal signature or promotional mark signature on envelopes helps establish a consistent brand identity for the University among its multiple audiences. The art appears in two colors, with the college, school, department and/or unit name and the address below it.

Notepads 

Standard notepad size is 5.5” x 8.5.” Two formats are available.

Avoid common errors

The layout of the promotional mark signature and seal signature as shown on stationery is not available for use as art on other materials.