To meet the challenges of rapidly expanding expectations and limited resources, Western Michigan University adopted a system of Universitywide Web and electronic communication governance with the overarching goal of improving both effectiveness and efficiency.
Justification and importance
Western Michigan University's Web presence is the preeminent tool for communicating with and conducting transactions with the University's most important internal and external audiences, and has become indispensable to the delivery of instruction and other core services.
WMU has a vested, legal interest in the use of its name, symbols and registered marks.
The Web touches all areas of the University, and all benefit from improvements to WMU's Web presence. Given finite resources and the rapidity of technological change, the growing demands for Web-based services can only be met through Universitywide solutions that eliminate duplication of effort and foster efficiency.
Definition and scope
The Web at Western Michigan University is broadly defined to include all Web-based activities sanctioned by or funded by WMU, in part or whole, including infrastructure, content, assessment and management.
Offices charged with primary oversight are information technology and university relations, which share responsibilities in areas such as accessibility and compliance with applicable laws and industry regulations. University relations has oversight of all content, and information technology has oversight of infrastructure, security and system integration.
Major areas within the scope of this definition include public Web pages representing offices and departments of the University, similar intranet pages, personal pages hosted on University servers, pages representing registered student organizations and other WMU-sanctioned groups, social networking and similar sites supported with University resources, phone and tablet apps, and Web advertising or sponsorships representing the University on third-party Web pages.
Approved July 30, 2009
Web Governance Council
Endorsed August 2009
Web Executive Committee