May 12, 1998
KALAMAZOO -- Dr. Richard A. Gershon, Western Michigan University associate professor of communication, has won the National Cable Television Center and Museum's 1998 Cable Book Award.
Gershon received the award for his book, "The Transnational Media Corporation: Global Messages and Free Market Competition," published by Lawrence Erlbaum Associates in 1997.
Dr. Michael O. Wirth, a member of the committee of academic scholars who selected Gershon for the award, says his innovative approach to interpreting new and existing information of great importance to the cable telecommunications industry and his depth and breadth in doing so were instrumental in his winning the award.
"This is the first book to furnish a comprehensive analysis of the rise of transnational media corporations and of their impacts on global economics and information," says Wirth, also co-directs the Institute for Cable/Telecommunication within the National Cable Television Center and Museum in Denver. "The committee feels the book is an excellent overview of key factors behind the global telecommunications' merger mania of the 1980s and 1990s along with case studies of the major transnational media players."
Gershon was presented the award and a cash prize of $1,000 during a joint conference of the National Cable Television Association and the National Cable Television Center and Museum May 2 in Atlanta. He is the second recipient of the cable center's annual book award.
A WMU faculty member since 1989, Gershon teaches courses in telecommunications management, law and regulation and international communications. He holds his master's degree from the University of Vermont and his doctoral degree from Ohio University.
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