WMU News

e-Commerce expert is executive-in-residence

March 23, 1999

KALAMAZOO -- A Chicago executive who is an expert on the use of eCommerce, the business of selling products and services via the Internet, will spend Thursday, April 1, at Western Michigan University as an executive-in residence for the University's Integrated Supply Management Program.

Jeffrey R. Smith, managing partner for eCommerce in Anderson Consulting's Global Food and Consumer Package Goods division, will deliver a free public lecture during his visit that will explore issues surrounding "eCommerce and Supply Chain Management." The talk is set for 7 p.m. in Room 1120 of Schneider Hall.

Smith is the second person to serve as ISM Executive-in-Residence, a part of the program that was launched last year. The annual program, made possible by funds from the DaimlerChrysler Fund, is intended to bring prominent supply chain management executives to campus to meet with students and faculty in formal and informal settings. Guest experts are selected for their knowledge of fields of particular importance to those preparing for future careers in supply management.

"With the explosion of the Internet, eCommerce has a major impact on supply chain management," says Dr. Robert Landeros, associate professor of management and director of WMU's ISM program. "The Internet allows managers to make information available to all parts of the chain at the same time improving business performance in such areas as situation assessment and strategy formulation."

For more than two decades, Smith has specialized in the use of technology in business, with an emphasis on the retail merchandising of consumer goods. A certified management accountant, Smith has been a primary consultant to Grocery Manufacturers of America on invoice accuracy issues. He is the co-author of an annual GMA/Anderson Consulting Invoice Accuracy Benchmarking Survey of retailers, manufacturers and brokers.

Smith has been interviewed by such business publications as the Wall Street Journal and Business Week and his clients include such firms as Kraft Foods, Nestle USA, Sara Lee, Meager and Annheuser-Bush.

WMU's Integrated Supply Management Program is a joint effort by the Haworth College of Business and the College of Engineering and Applied Sciences. It offers the nation's first undergraduate degree program that integrates both the business and technological aspects of the material supply system.

For more information about Smith's visit to WMU, persons should contact Landeros at (616) 387-5988.

Media contact: Cheryl Roland, 616 387-8400, cheryl.roland@wmich.edu


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