WMU News

Workshop offered on exporting to Asian/Pacific markets

March 3, 2000

KALAMAZOO -- Area businesspeople can glean practical hands-on advice on exporting to global markets at a March 24 workshop to be held at Western Michigan University's Grand Rapids Regional Center.

"Exporting to Asia/Pacific Markets: Enhancing Opportunities" will address exporting around the world, with a special emphasis on the Asian/Pacific region. The workshop is scheduled from 8 a.m. to 3 p.m. at the WMU regional center, which is located at 2333 East Beltline Ave. SE. Pre-registration is required by March 13.

Designed for both experienced exporters and those who hope to break into the global marketplace, the workshop will answer a multitude of questions, including:

Where should you market your products?

"Small- and medium-sized companies, in particular, are intimidated by the perceived complexities of international trade," says Dr. F. William McCarty, professor of finance and commercial law and co-chair of the workshop committee. "There are many untapped opportunities for West Michigan companies, and we hope this workshop will introduce businesspeople to the possibilities."

The keynote address will be delivered during a luncheon by Ken Matsuo, senior international trade advisor for JETRO. His speech is titled "Entering the Japenese Market."

Other topics and presenters include: "Export Market Evaluation," Tom Maguire of the U.S. Department of Commerce; "Getting Your Products There," Valerie Holtrop of Total Logistic Control LLC; "Legal Concerns for Exporters," Judith Lowitz Adler of Warner, Norcross & Judd; "Getting Paid," Martha Johnson of Old Kent Bank; and an afternoon panel discussion on "Perspectives on Doing Business in Asia/Pacific Markets."

"Exporting to Asia/Pacific Markets: Enhancing Opportunities" is sponsored by WMU's Haworth College of Business, the U.S. Department of Education, Old Kent Bank and Warner, Norcross & Judd, in cooperation with Total Logistic Control and the U.S. Department of Commerce.

The workshop is part of the WMU Haworth College of Business' Asian/Pacific Education Program. The program's 1999-2000 offerings also include a series of lectures by business leaders with Asian/Pacific expertise, a study tour to Malaysia and a June international conference that will focus on North America's relations with Asian/Pacific countries. The program is co-directed by McCarty, Dr. Zahir Quraeshi, professor of marketing, and Dr. Roger Tang, professor of accountancy and holder of the Pharmacia & Upjohn Chair in Business Administration.

Participants may attend the full day or only the keynote luncheon. To register or receive more information, persons should contact Jeanne Wagenfeld of the Haworth College of Business at (616) 387-5069.

Members of the media are welcome at the workshop. To make arrangements to attend, media representatives should call Jessica English in the Office of University Relations, at (616) 387-8423.

Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu

Office of University Relations
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5433 USA
616 387-8400