WMU News

Visiting scholar to discuss business trends in the supply chain

March 8, 2000

KALAMAZOO -- A business logistics expert from the University of Oklahoma will speak at Western Michigan University on Thursday, March 16, as part of the Visiting Scholars and Artists Program.

Dr. Patricia J. Daugherty, the Siegfried Professor of Marketing and interim director of the marketing program at the University of Oklahoma, will present a free public lecture on "Global and U.S. Trends in Logistics and Linkages Between Business and Academe" at 7 p.m. in Room 2000 of Schneider Hall. The WMU alumna will address business trends in supply chain management and explore how business schools are preparing students to enter the logistics field.

Daugherty is the vice president/program chairperson for the Oklahoma Council of Logistics Management Roundtable. She serves on the editorial boards of five logistics journals and has published extensively on the topic. Daugherty has written two books on the subject, "Leading Edge Logistics: Competitive Positioning for the 1990s" and "Logistical Excellence: It's Not Business as Usual." A number of firms have hired her as a logistics consultant, including Nabisco Foods, Ralston Purina Co., United Parcel Service and The Gillette Co.

Before joining the University of Oklahoma, Daugherty taught in the Department of Marketing and Distribution at the University of Georgia and, prior to that, in WMU's Department of Marketing. She earned her bachelor's and master's degrees from WMU and her doctoral degree from Michigan State University.

Daugherty's visit is sponsored by the Department of Marketing and the Haworth College of Business. For more information, contact Dr. Andrew A. Brogowicz, chairperson of the Department of Marketing, at (616) 387-6133.

The Visiting Scholars and Artists Program was established in 1960 and has supported some 500 visits by scholars and artists representing more than 65 academic disciplines. The committee that oversees the program is chaired by Dr. James M. Hillenbrand, professor of speech pathology and audiology.

Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu


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