WMU News

Hush Puppies global chief discusses Asian/Pacific business

March 10, 2000

KALAMAZOO -- The president of global sourcing for the Grand Rapids company that produces and markets Hush Puppies footwear will visit Western Michigan University Wednesday, March 22, to discuss doing business in a global marketplace.

Arthur Croci of Wolverine World Wide Inc. will present his talk "Wolverine World Wide Inc.: A Global Company," at 4 p.m. in Room 1120 of Schneider Hall. He will discuss Wolverine's worldwide operations, focusing on footwear production in the Asian/Pacific region. The free public address is part of the Global Business Lecture Series sponsored by the Haworth College of Business' Asian/Pacific Education Program.

Croci joined Wolverine World Wide in 1997 as president of global sourcing. With more than 20 years global experience behind him, he is responsible for worldwide footwear sourcing operations, including pricing, factory negotiation, product development, manufacturing and quality assurance. Croci earned his bachelor's degree from Whitman College and his MBA from the Wharton School at the University of Pennsylvania. Prior to joining Wolverine, he was president of the Pagoda Trading Company, a part of the $1.5 billion Brown Group consumer products firm. Croci has lived in Taiwan and Hong Kong and has made more than 80 trips to China.

Wolverine World Wide is the leading global manufacturer and marketer of branded nonathletic footwear. The company markets footwear through its own brands, such as Hush Puppies, Merrell and Wolverine, as well as brands licensed to the company, such as Harley-Davidson and Caterpillar. Each year, 20 million of the firm's 26 million pairs of footwear are produced outside the United States. Wolverine manufactures footwear in 16 countries and markets in 135 countries.

The Global Business Lecture Series this year will feature four presentations by business leaders with Asian/Pacific business expertise. The program's 1999-2000 offerings also will include a business export workshop in March, a study tour to Malaysia in June and a June 2-3 international conference called "Facing East/Facing West: A Multidisciplinary Conference on North America's Relations with Asian/Pacific countries."

To reserve a seat for Croci's lecture or for more information about upcoming events, persons should contact Jeanne Wagenfeld in the Haworth College of Business at (616) 387-5069.

Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu


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