WMU News

Kellogg chairman to be honored by Food Marketing Program

March 20, 2000

KALAMAZOO -- Arnold G. Langbo, chairman of the board for the Kellogg Co., will be honored Tuesday, March 28, by the Western Michigan University Food Marketing Program.

Langbo will receive the Adrian Trimpe Distinguished Service Award just before the closing of the 35th annual Food Marketing Conference March 27-28 at WMU's Bernhard Center. The event is expected to draw more than 500 food marketing executives from around the nation.

The award was established in 1996 and is named for the founder of WMU's nationally known Food Marketing Program in the Haworth College of Business. Langbo is being honored for the Kellogg Co.'s outstanding support and contribution to the program under his leadership.

"Throughout his years as part of the Kellogg leadership, Arnold has nurtured a valuable partnership between the company and our program," says conference coordinator Dr. Frank M. Gambino, associate professor of marketing and adviser to the Food Marketing Program. "He's been a true friend to the Haworth College of Business and this award is just a small token of our tremendous gratitude."

Langbo joined Kellogg Canada Inc. in 1956 as a sales representative, rising through the ranks to become chief executive officer of the Kellogg Company in 1992. Following his retirement as chief executive officer last year, he assumed the position of chairman of the board.

Langbo has participated in the Distinguished Speaker Series sponsored by WMU's Haworth College of Business, and he has encouraged top personnel to serve the University in key areas such as the Board of Trustees and on advisory boards for the Haworth College of Business and the Food Marketing Program.

In addition to his commitment to WMU, Langbo serves as chairman of the Grocery Manufacturers of America. He is a member of the board of directors of Atlantic Richfield Co., Johnson & Johnson, Whirlpool Corp. and Weyerhaeuser Co. He is co-trustee of the W.K. Kellogg Foundation Trust and chairman of the Albion College Board of Trustees. He also serves on the boards of the International Youth Foundation and America's Promise, is a member of the advisory board of the J. L. Kellogg Graduate School of Management at Northwestern University and is a member of the Business Roundtable.

The annual food marketing conference is sponsored by WMU's Food Marketing Program in the Haworth College of Business and by Sigma Phi Omega, a professional business fraternity. All proceeds from the conference support scholarships and program operations.

The cost of attending the conference for both days is $250. Single day registrations also are available at reduced prices. Reservations and information can be obtained by calling the conference hotline at (616) 387-2132.

Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu

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