WMU News

Expert explores ABCs of marketing

Feb. 1, 2001

KALAMAZOO -- A local communications consultant will discuss marketing basics at a Western Michigan University presentation Monday, Feb. 12, in Battle Creek.

Barbara Beardsley, account executive and vice president of Beardsley & Company, will present "The ABCs of Marketing," from 6 to 8 p.m. at WMU's Kendall Center, 50 West Jackson. Part of a monthly series co-sponsored by the Southwestern Michigan Urban League, the talk is free and open to the public.

In her talk, Beardsley will address the importance of awareness, budget and consistency in marketing efforts.

A graduate of Western Michigan University, Beardsley has worked with Business Insight magazine and Beardsley & Company, specializing in public relations and sales. Co-founder of the Hospital Hospitality House, she is a longtime community advocate who has raised funds and otherwise volunteered for a variety of Southwest Michigan organizations. Currently, Beardsley is a member of the Kalamazoo Symphony Orchestra League, Kalamazoo Network, Business Network International, Alpha Phi fraternity and the Junior League of Kalamazoo Sustainers. She also serves as an ambassador for the Kalamazoo County Chamber of Commerce.

WMU's Haworth College of Business established the Women's Business Development Center in 1999 to offer support to female professionals and entrepreneurs through training, group and individual problem-solving consultation, current business information and networking opportunities.

Reservations are required. For more information or to reserve a seat, people should contact Dizzy Warren at the Southwestern Michigan Urban League, (616) 962-5553 or <dwarren@smulleague.org>.

Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu

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