WMUK hits goal in final hours
Nov. 1, 2001
KALAMAZOO -- Loyal listeners and new donors stepped up to the plate, helping WMUK-FM reach its fall fund drive goal.
The University's public radio station met the campaign goal at 5:16 p.m. on Friday, Oct. 19, about three hours before the drive was scheduled to end. The total amount received was $220,835, topping the campaign goal of $220,000. The station halts the campaign as soon as the goal is reached.
"The phones kept ringing," says Vickie Langkam, WMUK marketing and development. "We told people we had reached the goal, but they continued to pledge anyway."
The drive brought in 371 new donors, helping to make up for the loss of listeners who had moved recently from the Kalamazoo area. In all, 2,700 people made pledges to 105 volunteers who answered phones. The average pledge was $82.
Langkam says many supporters doubled their pledges from last year, with many callers voicing their appreciation for ongoing coverage of recent events after terrorist attacks in New York and Washington, D.C.
Media contact: Cheryl Roland, 616 387-8400, email@example.com