WMU News

Dutch graphic design exhibit in Sangren Gallery II

Feb. 8, 2002

KALAMAZOO -- "Dutch Graphic Design: Simplicity, Mentality, and Wit" is being featured in Gallery II Sangren Hall weekdays from 10 a.m. to 5 p.m. through Feb. 25.

This exhibition of artifacts was collected and is being interpreted by Bruce Naftel, an associate professor of graphic design and assistant chair in the WMU Department of Art. It emphasizes design as a normal part of everyday life rich with works that surprise and stay in the mind while considering the technical possibilities of the moment.

This exhibition speaks to the current state of objective language and subjective viewpoint prevalent in works by young graphic and product designers in the Netherlands. In Dutch culture where visual literacy is already high, the designer seems to be at the center of what's happening, moving with great confidence into the territory of author, artist, editor and director. There is a changing definition of the profession and its role in shaping the culture that is evident in this design installation.

The public is invited to attend this free exhibit, and there is easy access for the handicapped. For additional information, contact the Department of Art Exhibitions Office at 269-387-2455.

Media contact: Jackie Ruttinger, 269 387-2455, jacquelyn.ruttinger@wmich.edu

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