WMU News

Kellogg's Gutierrez is next Haworth distinguished speaker

Oct. 28, 2002

KALAMAZOO -- The business side of America's growing health-care crisis will be the focus of an upcoming talk by Carlos M. Gutierrez, chairman and CEO of the Kellogg Co., who will speak at Western Michigan University as part of the Haworth College of Business Distinguished Speaker Series.

The Distinguished Speaker Series is not open to the public. Admission to the program and reception following is by invitation only.

Beginning at 7:30 p.m. Thursday, Nov. 7, in the Brown Auditorium of Schneider Hall, Gutierrez will discuss "Health-Care Costs: A Critical Challenge for Corporate America." His address will be followed by a question-and-answer session and a reception.

Gutierrez joined Kellogg de Mexico in 1975. After his first post as a sales representative in Mexico City, he advanced to a number of sales and marketing assignments in Mexico. In 1982, Gutierrez was promoted to supervisor, Latin America Marketing Services, and transferred to the company's headquarters in Battle Creek, Mich. Three years later, he returned to Mexico as general manager of Kellogg de Mexico.

In 1989, Gutierrez was appointed president and chief executive officer of Kellogg Canada. Over the next few years, the promotions came rapidly. His positions included executive vice president of Kellogg USA; executive vice president of the Kellogg Co. and president of Kellogg Asia-Pacific; and executive vice president of development. In 1998, Gutierrez became president and chief operating officer of the entire Kellogg Co. The following year, he was elected to the board of directors and appointed president and chief executive officer, becoming chairman in 2000.

In addition to his responsibilities at Kellogg, Gutierrez is co-trustee of the W.K. Kellogg Foundation Trust and a member of the boards of directors of the Colgate-Palmolive Co. and the Grocery Manufacturers of America.

A Cuban native whose family migrated to Miami, Gutierrez studied business management at the Monterrey Institute of Technology in Queretaro, Mexico.

The Distinguished Speaker Series, now in its seventh year, brings corporate, education and government leaders to the Haworth College of Business to discuss a variety of topics of interest to the University and Southwest Michigan. Business and community leaders, as well as WMU faculty, staff and students, attend the events. Dr. Christopher M. Korth, WMU professor of finance and commercial law, is founder and chairperson of the series.

Media contact: Jessica English, 269 387-8400, jessica.english@wmich.edu

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